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Users will soon have a updated setting that enables them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the platform announced that it now features more than 1 bn AI-generated clips.

Pilot Phase and Launch

The update is being tested over the next few weeks before a full-scale launch. This advancement coincides with a surge in content created by AI, driven by new AI video creators.

The Broader AI Trend

It has been noted that approximately a tenth of the quickest rising channels on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is typically absurd or bizarre.

“We know from our community that many people like content created using AI tools, ranging from AI artwork to educational videos, and we want to give people the power to see more or less of that, according to their own likes,” commented a company executive.

Volume and Proportions

TikTok shared that there are now 1.3bn videos on its network identified as artificially created. In total, in excess of 100 mn media items are added to the app every day, making AI content a limited part of its complete catalog.

How to Adjust Settings

Users will be in a position to reduce or increase the amount of AI-generated videos they view by accessing the content preference setting in the application and selecting the AI content topic. Additional categories that currently be adjusted under the tool include news, clothing, beauty, and choreography.

Content Labeling and Policies

TikTok’s policies mandate users to label “realistic” AI-generated content, and it prohibits harmful AI impersonations of well-known individuals or critical incidents. Any believable AI video that is not labeled can be removed under its terms of service.

In addition, the app will henceforth add an AI-generated watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is intended to deter users from trying to circumvent the labeling process.

Responsible AI Funding

TikTok is additionally launching a $2m AI literacy fund for professionals and groups to produce informative material about responsible artificial intelligence. This project will benefit educational bodies focused on educating programming and robotics.

Content Safety Approach

The platform has defended its safety measures, during controversy over intentions to make redundant a large number of content moderators in the UK. The company is set to cut 439 jobs in its user protection team in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.

A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by eliminating the most graphic content prior to it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to reliance on its automated systems.

“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”